iCHEF POS system can help you sending marketing messages to the right audience. Learn how to filter your target audience by advertising segmentation.

Feature Advantages

• Achieve Accurate Segmentation & Elevate Advertising Effectiveness
  Delivering messages to the members who may be interested in the promotion based on the analysis of member information and preferences.

• Upload the Audience List to the Distribution Platform with A Click
  The target audience list can be directly uploaded to FlyDove (messaging) and LINE platforms. There is no need to produce a list from scratch. (TW only)

• Renew & Reuse the Audience List for Regular Events
  Set up the filter conditions once and you can update the list with just one click.

Perform Advertising Segmentation

Step 1: Add Segmentation Condition

1. Go to Customer Management > Advertising Segmentation> Segmentation Conditions
2. Click [+ Add a segmentation condition]

3. Enter the name and select the conditions for filtering, and click [Save] to complete.

Filter Conditions Details

• Member Info
  • Member basic info
    • Customer name, mobile phone number, customer note, landline, E-mail, address, gender, age, birthday, customer type
  • Available points
  • Coupon history
  • LINE OA
• Product preference
  • You can target at the members who bought the specified items within the last 180 days.
• Cumulative consumption amount
  • You can target at the members whose consumption amounts exceed the specified amounts within the last 365 days.
• Last purchased date
  • You can target at the members who shopped at your store within the last 365 days.
• Cumulative consumption times
  • You can target at the members whose consumption times exceed the specified number within the last 365 days.

Set up Multiple Conditions

Click [+ Add more conditions] to add other conditions for filtering. The conditions for each rule cannot be repeated. To delete a condition, simply click the trash bin icon.

Edit/Delete the Segmentation Conditions

For a created segmentation condition, you can click the [pen] icon and select [Edit name and browse conditions] to adjust the condition’s name. However, the content of the condition cannot be edited. To delete a segmentation condition, please click [Delete permanently].

Step 2: Add an Audience List

1. Go to Customer Management > Advertising Segmentation> Advertising target list status
2. Click [+ Add audience list]
3. Enter the name and select the conditions and sending method.

Details of Transmission Pipeline

You can choose from sending FlyDove text messages, sending LINE OA official messages and downloading customer list. To send out messages through 3rd-party services, please refer to the following articles:

• FlyDove Text Messages (TW Only)
• LINE OA Integration (TW Only)

4. Click [Count the people]. The system will calculate the number of customers who meet the conditions.
5. Click [Confirm], and the page will redirect to the corresponding platform.

Update the Audience List

You can create a segmentation that meets your needs. Once set up, you can renew the audience list with the same filter condition.

Other Operations

Click the pen icon of an audience list to perform the following actions:

Download

Download the filtered audience list.

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Permanently Delete

Delete the advertising target list.